Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$data is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 241

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$target is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 242

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$identity is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 243

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$request is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 244

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$referer is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 245

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$userAgent is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 246

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$language is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 247

Deprecated: Creation of dynamic property eQDY_6a3a3dee8e998::$source is deprecated in /home/xperimentalmedia/public_html/wp-content/themes/growla/functions.php on line 306
HolcimTV SpotPost-production and CGI – Experimental Media Lab
arrow-up
XML Logo out
ALL WORKS
XML Logo out

Our works.

  • Home
  • Holcim
    TV Spot
    Post-production and CGI

Holcim<br>TV Spot<br>Post-production and CGI

VFX

HOLCIM

This project involved post-production and CGI for a Holcim commercial, creating sequences where the product seamlessly integrates into a real environment with a high level of realism.

Responsibilities

  • 3D modeling of key shot elements.
  • Digital compositing to merge CGI with live-action footage.
  • On-set VFX/CGI supervision, ensuring technical and visual accuracy.
  • Final post-production to deliver a polished and cohesive commercial piece.

Outcome

A visually striking spot that positions Holcim cement as a strong, innovative, and sustainable product, conveyed through photorealistic CGI and seamless integration.

Date: May 21, 2024
Client: Holcim
Services: Vfx & CGI