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Colgate Total<br>3d Animation & compositing
VFX
COLGATE TOTAL
The project involved the 3D animation and post-production of Colgate Total products as part of the brand’s institutional campaign. The goal was to enhance the visual impact of the spot through realistic product renders, lighting, and motion integration aligned with Colgate’s brand identity.
Responsibilities
- 3D animation of products (toothpaste, mouthwash, and toothbrushes), bringing them to life with dynamic movements.
- Compositing and post-production, ensuring seamless integration of text, graphics, and product animations within the spot.
- Lighting and visual enhancements, highlighting Colgate’s distinctive brand colors and finishes.
- Optimization of animation flow to convey freshness, modernity, and advanced technology.
Outcome
A polished advertising piece where product animation strengthens the visual narrative of the spot, emphasizing the Power of Zinc, the new image, and the key benefits of the Colgate Total line.