This project involved post-production and CGI for a Holcim commercial, creating sequences where the product seamlessly integrates into a real environment with a high level of realism.
Responsibilities
3D modeling of key shot elements.
Digital compositing to merge CGI with live-action footage.
On-set VFX/CGI supervision, ensuring technical and visual accuracy.
Final post-production to deliver a polished and cohesive commercial piece.
Outcome
A visually striking spot that positions Holcim cement as a strong, innovative, and sustainable product, conveyed through photorealistic CGI and seamless integration.