Our works.
Exbanfruit Branding, Web and Integrated Communication
Advertising Campaigns·Digital Advertising·Web Design
Project Scope
This project focused on building the global identity of Exbanfruit, working across different areas to consolidate its market presence and communicate its values in a consistent and professional way.
1. Branding and Visual Identity
- Creation of the logo and brand graphic system.
- Definition of color palette, typography, and visual style.
- Development of a brand identity guide adaptable to multiple platforms.
2. Product Design
- Development of packaging and product applications.
- Graphic design applied to labels, packaging, and commercial presentations.
- Alignment of product design with the overall visual identity to ensure consistency.
3. Website Development
- Design and development of the corporate website.
- Structure and navigation optimized for a clear and accessible user experience.
- Responsive adaptation and full integration of the branding into the digital interface.
4. Audiovisual Production
- Scriptwriting for an institutional video that communicates Exbanfruit’s essence and values.
- Structure and navigation optimized for a clear and accessible user experience.
- Use of the video as a strategic corporate communication tool.
General Objective
To achieve a comprehensive and coherent brand, with a strong digital presence, product design aligned to the same visual system, and an institutional audiovisual narrative reinforcing Exbanfruit’s identity and projection to its audiences.